What is Meaning of Atithi Devo Bhava

Atithi Devo Bhava is very popular phrase in India and top Bollywood star Aamir Khan has been selected to promote it and he is working as brand ambassador of “Atithi Devo Bhava Campaign”. The main motive of the slogan is to raise guest respect in people’s heart and make tourists love to visit India again. Atithi Devo Bhava reflects meaning as “Guest is equivalent to God” (In Hindi: Mehman Bhagwan Ke Samaan Hai).

To promote the campaign several advertisements are currently running on television and radio channels, apart from this print media also playing a vital role in it. Indian Government promoting the “Atithi Devo Bhava Campaign” especially for non-sensitive people who are dishonest and usually makes foreigners fool that’s why it straightly pointed to those who are working in tourism field.

People who come under tourism field should try to understand that tourists play vital role to improve economical structure of a country and helps a lot to make it strong. As well as tourists feedback is mirror of country’s social culture at International level. That’s why to make India proud we should help to promote “Atithi Devo Bhava Campaign” or if you are the one who working in tourism field then once try to make India proud (Just do it…!!!) because tourists are the reason behind your earnings, behind your happy life, behind your children’s bright future…!!! Never forget “Tourists are equivalent to God”